Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Environment and Behavior
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Syme, G. J.
Right arrow Articles by Macpherson, D. K.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Evaluating a Television Campaign to Promote Petrol Conservation

Geoff J. Syme

Commonwealth Scientific and Industrial Research Organization's Division of Water Resources Research in Perth, Australia.

Clive Seligman

University of Western Ontario. He received his Ph.D. from Northwestern University.

Steven J. Kantola

Duncan K. Macpherson

Commonwealth Scientific and Industrial Research Organization, Perth, Australia

A quasi-experimental evaluation of the effects of a television campaign to encourage petrol conservation was conducted in three cities in New South Wales, Australia. Intensive four-week television campaigns were conducted in two of the cities; the third served as a control. Approximately 400 respondents selected randomly in each city answered questionnaires (half before and half after the television campaign). The results showed that the pro-petrol conservation films, regardless of theme (saving money or good citizenship), had small but statistically significant effects on most measures of attitudes and beliefs, intention to save petrol in the future, and self-reported conservation behaviors. The results were discussed with regard to the role that televised, brief, public service announcements can play in an overall conservation strategy.

Environment and Behavior, Vol. 19, No. 4, 444-461 (1987)
DOI: 10.1177/0013916587194003
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Eval RevHome page
G. J. Syme, B. E. Nancarrow, and C. Seligman
The Evaluation of Information Campaigns to Promote Voluntary Household Water Conservation
Eval Rev, December 1, 2000; 24(6): 539 - 578.
[Abstract] [PDF]

Home page
 Environment and BehaviorHome page
E. K. Sadalla and J. L. Krull
Self-Presentational Barriers to Resource Conservation
Environment and Behavior, May 1, 1995; 27(3): 328 - 353.
[Abstract]

Home page
 Environment and BehaviorHome page
W. O. Dwyer, F. C. Leeming, M. K Cobern, B. E. Porter, and J. M. Jackson
Critical Review of Behavioral Interventions to Preserve the Environment: Research Since 1980
Environment and Behavior, September 1, 1993; 25(5): 275 - 321.
[Abstract]