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Environment and Behavior
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The "Buckle-Up" Dashboard Sticker

An Effective Environmental Intervention for Safety Belt Promotion

Bruce A. Thyer

Florida State University.

E. Scott Geller

Virginia Polytechnic Institute and State University.

A vehicle dashboard sticker that read "SAFETY BELT USE RE- QUIRED IN THIS VEHICLE" was found to double the use of safety belts by front-seat passengers. During an initial two-week baseline phase, 24 graduate students (who always buckled up when driving) recorded safety belt use by front-seat passengers in their automobiles. The mean baseline belt use of 476 passengers was 34%. Subsequently, buckle-up stickers were placed in the 24 vehicles, and passenger belt increased to 70% (N = 448). Two weeks later the stickers were withdrawn and passenger belt use dropped to 41% (N = 406). Replacement of the 24 stickers for two final weeks resulted in 78% belt use by 392 front seat passengers.

Environment and Behavior, Vol. 19, No. 4, 484-494 (1987)
DOI: 10.1177/0013916587194005
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