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Environment and Behavior
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Moderating Effects of Social Assistance on Verbal Interventions to Promote Safety Belt Use

An Analysis of Weak Plys

Thomas D. Berry

Virginia Polytechnic Institute and State University

E. Scott Geller

Virginia Polytechnic Institute and State University

Richard S. Calef

West Virginia Wesleyan College

Ruth A. Calef

West Virginia Wesleyan College

Research was conducted to examine the effectiveness of posting a written sign (e.g., "Please Buckle Up, I Care") to prompt the safety belt use of drivers exiting a university parking lot. In addition, the moderating effects of an intervention agent holding the written sign was evaluated (i.e., a socially assisted intervention). The results showed the effectiveness of a socially assisted written sign was greater than presenting a written sign alone. The results and interventions, in general, are discussed within a rule-governed and verbal-intervention framework.

Environment and Behavior, Vol. 24, No. 5, 653-669 (1992)
DOI: 10.1177/0013916592245005
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