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Environment and Behavior
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The Motivation and Social Orientation of Visitors Attending a Contemporary Zoological Park

J. Mark Morgan

Kansas State University

Marlana Hodgkinson

Kansas State University

Zoological parks are considered to be the most important source of contact between people and animals in modern society. Charged with the dual responsibility of caring for animals and people, zoos need information regarding both aspects of their mission statement. This article describes zoo visitors in relation to their primary motivation (educational vs. recreational) and social orientation (intrinsic vs. altruistic). These components were isolated and compared using t tests for dependent measures. Educational, recreational, intrinsic, and altruistic reasons were found to be statistically significant, thus yielding multiple satisfactions associated with a zoological park. Contemporary zoos may not recognize the value of conducting social research or the importance of meeting visitors’ needs. However, in order to broaden their base of political and financial support, zoos should attempt to increase public benefits.

Environment and Behavior, Vol. 31, No. 2, 227-239 (1999)
DOI: 10.1177/00139169921972074
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