Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Environment and Behavior
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Nasar, J. L.
Right arrow Articles by Hong, X.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Visual Preferences in Urban Signscapes

Jack L. Nasar

Ohio State University

Xiaodong Hong

This research looked at the role of sign obtrusiveness and complexity in the perception and evaluation of urban signscapes. It obtained independent scores for features of 19 signscapes. One group of 30 persons judged physical features of 19 color photographs of retail sign scenes. One opportunity sample of 56 persons sorted the scenes into groups and then scored the groups for preference. A random cluster sample of 50 persons sorted the scenes for preference and rated each scene on several evaluative scales. From the two Q-sorts, the authors derived similarity scores between scenes and used them in a nonmetric multidimensional scaling analysis to find the dimensions of perception. Sign obtrusiveness related to Dimensions 1 and 2, and sign complexity related at a marginally significant level to Dimension 4. The study also looked at the relation of these two variables to preference. It found preference associated with reductions in sign obtrusiveness.

Environment and Behavior, Vol. 31, No. 5, 671-691 (1999)
DOI: 10.1177/00139169921972290
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?