Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Environment and Behavior
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Daamen, D. D. L.
Right arrow Articles by Engelen, M.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?

Improving Environmental Behavior in Companies

The Effectiveness of Tailored Versus Nontailored Interventions

Dancker D. L. Daamen

Centre for Energy & Environmental Research; Department of Social and Organizational Psychology at Leiden University, the Netherlands

Henk Staats

Centre for Energy & Environmental Research; Department of Social and Organizational Psychology at Leiden University

Henk A. M. Wilke

Department of Social and Organizational Psychology; Centre for Energy & Environmental Research at Leiden University

Mirjam Engelen

Research voor Beleid, Leiden, the Netherlands

Workshop managers in garages (N = 153) received a message by mail with recommendations on how their subordinates should behave to reduce oil pollution of wastewater. The recommendations were either tailored or not tailored to the current behavior routines in each specific workshop. Tailored messages resulted in more accurate knowledge (assessed 1 week postintervention) and in more pro-environmental behavior (assessed 3 months postintervention and compared to pretest data). Tailored messages were as effective with or without additional information on behavior routines in other garages. Compared to no message (control group, n = 60), the tailored messages resulted in more pro-environmental behavior. The nontailored messages were hardly more effective than no message. The nontailored messages remained as ineffective when readers were helped (via a routing procedure) to select those parts of the message relevant to their workshop. It is concluded that tailoring is a promising new approach when campaigning for pro-environmental behavior in organizations.

Environment and Behavior, Vol. 33, No. 2, 229-248 (2001)
DOI: 10.1177/00139160121972963
Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?