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Environment and Behavior, Vol. 37, No. 6, 837-860 (2005)
DOI: 10.1177/0013916505276742

Recycling Behavior

A Multidimensional Approach

Gonzalo Díaz Meneses

LasPalmas of Gran Canaria University, Spain.

Asunción Beerli Palacio

Marketing Department in Las Palmas of Gran Canaria University.

This work centers on the study of consumer recycling roles to examine the sociodemographic and psychographic profile of the distribution of recycling tasks and roles within the household. With this aim in mind, an empirical work was carried out, the results of which suggest that recycling behavior is multidimensional and comprises the undertaking of different roles with different sociodemographic and psychographic causal characteristics. The practical implications of these results can be applied in the implementation of segmentation policies that consider recycling behavior as the product on offer in a discriminate fashion depending on the role to be promoted among the population.

Key Words: recycling behavior • consumer roles • motivation • attitude


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