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Environment and Behavior, Vol. 38, No. 2, 266-285 (2006)
DOI: 10.1177/0013916505277999

Environmental Activism in the Forest Sector

Social Psychological, Social-Cultural, and Contextual Effects

Bonita L. McFarlane

Natural Resources Canada, Canadian Forest Service, Northern Forestry Centre, bmcfarla{at}nrcan.gc.ca

Len M. Hunt

Ontario Ministry of Natural Resources, Centre for Northern Forest Ecosystem Research

Forest management in North America has been a focus of environmental activism directed at changing forest policy and management practices. To understand the causal influences of activism directed at the forest sector, a mail survey was distributed to residents of Ontario, Canada, in 2001. A structural equation model provided support for a model of environmental activism based on social psychological and social-cultural variables shaping attitudes and influencing behavior. The contextual effect of region of residence produced significant interaction effects. Results provide support for an elaborated model of environmental activism that includes an individual’s characteristics interacting with macro-factors such as the social, economic, and cultural context in which activism occurs.

Key Words: attitudes • contextual effects • environmental activism • forest management • values


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