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Environment and Behavior
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Mindless Eating

The 200 Daily Food Decisions We Overlook

Brian Wansink

Cornell University

Jeffery Sobal

Cornell University

How aware are people of food-related decisions they make and how the environment influences these decisions? Study 1 shows that 139 people underestimated the number of food-related decisions they made—by an average of more than 221 decisions. Study 2 examined 192 people who overserved and overate 31% more food as a result of having been given an exaggerated environmental cue (such as a large bowl). Of those studied, 21% denied having eaten more, 75% attributed it to other reasons (such as hunger), and only 4% attributed it to the cue. These studies underscore two key points: First, we are aware of only a fraction of the food decisions we make. Second, we are either unaware of how our environment influences these decisions or we are unwilling to acknowledge it.

Key Words: estimation • food-related decisions • meal cessation • mindless eating • obesity

Environment and Behavior, Vol. 39, No. 1, 106-123 (2007)
DOI: 10.1177/0013916506295573
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