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Environment and Behavior
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Endorsement of the New Ecological Paradigm

A Comparison of Two Brazilian Samples and One Norwegian Sample

Arne Vikan

Norwegian University of Science and Technology, arne.vikan{at}svt.ntnu.no

Cleonice Camino

University of Paraiba

Angela Biaggio

Federal University of Rio Grande do Sul

Hilmar Nordvik

Norwegian University of Science and Technology

Results from 240 students (120 each from Brazil and Norway) on the 15-item revised New Ecological Paradigm (NEP) show higher endorsement of the ecological paradigm from the Brazilians; suggestions are that this relates to cultural variables rather than to technological development variables. There is no consistent relationship between scores on the NEP and scores from tests of justice based and care based morality, gender roles, or cultural orientation. Alphas, inter-item correlations, and factor analysis show much variation between the samples, but the relative ranking of items show very high agreement.

Key Words: cross-cultural • ecological cognition • environmental concern • New Ecological Paradigm

Environment and Behavior, Vol. 39, No. 2, 217-228 (2007)
DOI: 10.1177/0013916506286946
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