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Environment and Behavior
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What's this?

Understanding Preferences for Recycling Electronic Waste in California

The Influence of Environmental Attitudes and Beliefs on Willingness to Pay

Hilary Nixon

San Jose State University

Jean-Daniel M. Saphores

University of California, Irvine, saphores{at}uci.edu

Oladele A. Ogunseitan

University of California, Irvine

Andrew A. Shapiro

University of California, Irvine

Increasing stockpiles of electronic waste (e-waste) combined with low recycling rates are threatening human and environmental health because of the hazardous materials in electronic products. To date, however, little is known about household preferences for e-waste recycling alternatives. This study starts filling this gap. Our 2004 mail survey indicates that California households prefer "drop-off recycling at regional centers," with "curbside recycling" a close second. A contingent ranking (CR) analysis shows that households are willing to pay approximately $0.13 per equivalent mile per month to increase e-waste recycling convenience. Our results show that ignoring environmental attitudes and beliefs leads to biased estimates of the trade-offs households are making between cost and recycling convenience. A good understanding of these trade-offs is necessary for a successful recycling program. Finally, this article illustrates some of the strengths and weaknesses of CR, an underused technique for analyzing preference rankings.

Key Words: electronic waste • recycling • environmental attitudes and beliefs • contingent ranking • stated preferences • rank-ordered logit

This version was published on January 1, 2009

Environment and Behavior, Vol. 41, No. 1, 101-124 (2009)
DOI: 10.1177/0013916507310053
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